Beyond Aesthetics: The Core Principles of User Interface Design That Drive Engagement
In the world of digital product design, a beautiful interface is merely the starting point. True engagement is not won by visual appeal alone but forged through a deep understanding of user psychology, cognitive load, and the seamless orchestration of function and form. This article moves past surface-level trends to explore the foundational, often invisible, principles of UI design that genuinely drive user engagement, retention, and satisfaction. We'll dissect the core tenets—from clarity and